So, you want to market your business, huh?

You’ve tried the usual suspects: catchy slogans, flashy ads, maybe even bribed your cousin to like your Facebook page. Yet, the needle hasn’t moved.

Enter Alex Hormozi — a man who condensed over a decade of marketing experience into an 85-minute video. And lucky for you, I’ve distilled that into a 1000-word article. You’re welcome.

Start Cheap, or Even Free

Imagine you’re at a party. Someone offers you a mysterious drink for $10. You hesitate. But if it’s free? Bottoms up!

Hormozi’s first nugget of wisdom: Start by offering your product or service at a low price — or even free. Why? Because people are more likely to try something new when there’s little to no risk involved.

But don’t stop there. Use this opportunity to gather testimonials, feedback, and case studies. These become your social proof, making it easier to attract paying customers down the line.

Incremental Price Increases: The 20% Rule

Now that you’ve got some traction, it’s time to talk money.

Hormozi suggests a simple strategy: increase your prices by 20% every few customers. This approach helps you find the sweet spot where your product is still attractive to customers but also maximizes your revenue.

Think of it as finding the perfect temperature for your shower — not too hot, not too cold.

Quantity Over Quality (At First)

In the beginning, it’s all about volume. Produce a lot of content, run multiple ads, and test different strategies.

Why? Because you need data. You need to know what works and what doesn’t.

It’s like throwing spaghetti at the wall to see what sticks. Once you know what works, you can focus on refining and improving those strategies.

Track and Use Data

Speaking of data, track everything. From click-through rates to conversion rates, the more you know, the better you can optimize your marketing efforts.

Hormozi emphasizes the importance of understanding your Lifetime Value (LTV) to Customer Acquisition Cost (CAC) ratio. This metric tells you how much you can spend to acquire a customer and still be profitable.

In simple terms: if you’re spending more to acquire a customer than they’re worth to your business, you’re in trouble.

Show, Don’t Tell

Customers are skeptical. They don’t want to hear that your product is the best — they want proof.

So, show them. Use before-and-after photos, case studies, and testimonials to demonstrate the value of your product or service.

Remember, seeing is believing.

Provide Exceptional Free Value

Want to build trust with your audience? Give away valuable information or tools for free.

This not only positions you as an authority in your field but also creates goodwill with potential customers. When they’re ready to buy, who do you think they’ll turn to?

Consistent Messaging

Repetition is key. People often need to hear the same message multiple times before it sinks in.

So, don’t be afraid to repeat your core messages across different platforms and mediums. Consistency builds familiarity, and familiarity builds trust.

Identify and Resolve Constraints

Every business hits roadblocks. The key is to identify these constraints and address them head-on.

Whether it’s a bottleneck in your sales process or a gap in your marketing strategy, resolving these issues is crucial for growth.

Expand Selectively

Once you’ve mastered your current market, you might be tempted to expand. But proceed with caution.

Hormozi advises expanding only after you’ve established dominance in your current niche. This could mean targeting a different market segment, offering new products, or entering new geographical areas.

But remember, don’t spread yourself too thin.

Final Thoughts

Marketing isn’t about flashy ads or viral campaigns. It’s about understanding your customers, providing value, and continuously optimizing your strategies.

By following Hormozi’s advice, you can build a solid marketing foundation that drives growth and profitability.

So, roll up your sleeves, dive into the data, and start marketing like a pro.